STRATEGIC Digital MARKETING & INTENTIONAL BRAND Storytelling

Hi, I’m Paola Ríos.

Part strategist, part storyteller, always intentional. With a background in journalism and a focus on digital marketing, I help lifestyle brands grow online with thoughtful strategy, purposeful design, and words that connect. My work isn’t about chasing trends, it’s about growing with intention and delivering real results.

WHAT DO I DO?

I don’t just curate content. I help brands express who they are, connect with their audience, and drive meaningful growth.

Whether I’m crafting social posts that feel on-brand, writing emails that actually get opened, or optimizing for e-commerce and SEO, I bring both creativity and precision to every touchpoint. I plan, create, write, and track: but never copy and paste.

Each brand I work with gets something personal. No templates. No shortcuts. Just highly critical, hands-on work built to grow what matters.

SERVICES

From strategy to storytelling, I help brands shape a digital voice that not only looks beautiful — but drives results. Whether you're launching, growing, or realigning, I create content with clarity, consistency, and intention.

    • Social media strategy & content creation — planned, written, designed, and tracked to reflect your brand and reach your audience

    • Email marketing & newsletter design — crafted to connect, convert, and keep your community coming back

    • Copywriting & brand messaging — for websites, captions, and campaigns that sound like you

    • Editorial support for blogs & journals — content direction, writing, including SEO-driven formatting and structure

    • Visual content curation — shaping a consistent, elevated digital presence across platforms

    • Product & on-page SEO — optimizing titles, keywords, meta descriptions, and page structure to boost visibility, improve search rankings, and help the right customers find your products

    • Product description writing — clear, on-brand copy that informs, inspires, and drives purchase decisions

    • Catalog & product listing management — organizing collections, updating product details, and making your store easier to navigate, browse, and buy from

✶ Need help with something not listed here?
I often work beyond the bullet points — let’s chat and see what’s possible.

Let’s Connect

Subscribe

Subscribe